JOYS Recollection
#Kidult
Refresh your spring arrivals with something lighthearted and innocent, thanks to the growing popularity. The epidemic fueled the burgeoning "kidult" trend, with more adults than ever resorting to toys for fun and levity in their life. Adults have used toys and games as a kind of escapism and a method to reconnect with their inner kid. To freshen athleisure fashions, look for designs that are lively and fun. This will appeal to Gen Z, expanding on the #kidult and sartorial skating trends
Concept Note
Focus on innocent and teen aesthetics that fit the popular #Kidult concept, as well as nostalgic elements. For a fresh perspective on #JoyfulExpression, pair with light pastels.
